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In this way you are already prepared for a business project … the EU General Data Protection Regulation). All of these can contribute to one’s clarification of what kind of professional career could be interesting to pursue (or not) in the future. Unfortunately, however, the mind of the consumer is not always easy to understand. You can also opt for intensive electives offered in January (see Personal and Professional Development section) but counting towards Term 3 credits. The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project. The Dual Master's Programme: Master in International Marketing in a Digital Environment / Master in International & Sales Management curriculum covers 69 ECTS credits. Curriculum for Marketing Management (AP), August 2020 5 Market analysis Content The subject element is concerned with methods of producing market analyses. We focus on digital & data, corporate social responsibility & purpose and neuromarketing. Term 2: Delivering and Capturing Value| 15 ECTS. You'll fill this sheet out to declare your career track when you take IBM2000. Klausur und/oder Projektarbeit mit Präsentation, online Tests . Although there may be some overlap with contents typically seen in marketing courses on communication and advertising, Choice Architecture course provides a substantially different approach to understanding and changing consumer choice. L’Oréal is offering the marketing students of Erasmus University a unique opportunity to play the role of consultant, and dive into a very dynamic, real-life, practical assignment. The programme begins in October and ends in June. Curriculum Dozierende Ablauf und Gebühren Anmeldung und Teilnahmebedingungen Stipendium Referenzen CAMBAlumni e.V. Because these decision strategies and mindsets often lead to choices that have harmful consequences for business, society and consumer welfare, it is important that students as future business leaders a) understand the basic principles of consumer decision making and b) have the tools to implement strategies that change consumer choice in the desired manner (dubbed nudging). In response, leading companies have decided to hire so-called “customer experience managers” to improve their customer experiences. Finance in Asia Notably, several large multinational firms have seen their profits decline because they ignored the influence of culture, centralized their marketing, and lacked an understanding of local differences (De Mooij and Hofstede 2002). Compulsory core courses worth 22 EC each are offered in the autumn semester. Our four initial core courses provide a strong foundation upon which you can build your career-defining specialisation during the spring semester. This course studies the impact of new media and technologies on marketing. We will use examples and case studies from various product categories such as consumer packaged goods, financial services, healthcare plans, and cell phone plans. Our MSC curriculum is based on an innovative combination of theory and practice. Understanding consumers is the key to a successful marketing strategy. During the course, you will be offered hands-on training in marketing analytics with real datasets. Das Modul „Category Management und Shopper Marketing in Theorie und Praxis“ ist abgeschlossen. Marketing Management CURRICULUM. Once you have targeted your role and sector, you will intensively work on preparing your internship or job applications. To assure high practical relevance, this course incorporates a team assignment with a multi-national company: you will work (in teams) on a real-life problem/challenge and present your findings to the company during a presentation day. Note that graduation requirements include your career track courses, as well as the CBA core courses and General Education requirements (see Marketing Management Curriculum Sheet linked on left). This course discusses the general determinants of great customer experiences across all touch points (prior, during and after purchase) and introduces methods to improve customer experiences. The cases and examples developed in the lectures were specifically picked to show how the extensive knowledge of consumer behavior and marketing strategy that students have accumulated can be used to generate novel insights in a professional context. This course consists of a single lecture, in which students receive an introduction to the thesis trajectory. MAR 394 Marketing Internship (1-6 credits) / MAR 395 Independent Study in Marketing (1-6 credits) / MGT 395 Independent Study in Management (1-9 credits) MAR 394: Marketing majors with strong academic records may apply to undertake a carefully planned work experience, under the supervision of a faculty advisor, which will demonstrate the practical application of their classroom training. For instance, consumers’ judgments and decisions are influenced by the market environment (e.g., retail vs. online), the type of consumer (e.g., older vs. younger), and the type of product (e.g., hedonic vs. utilitarian goods), just to name a few. schließen; zurück; CAMBAlumni e.V. The success or failure of a new product is determined by its ultimate acceptance in the market place. This track is suited to students who want to work as brand managers, product managers, category managers, or in similar positions in B2C and B2B companies. Beyond this specific role, the class is of high relevance to students who seek to work in strategy and/or marketing departments: Understanding the function and strategic roles of brands will help them adopt a longer-term orientation in their decisions. Marketing Career Tracks. Consumer behaviour varies greatly depending on a range of factors. Currently, most marketers are not trained in these techniques and thus have difficulty in properly evaluating the strengths and weaknesses of these methods. During this course the students get acquainted with both conceptual and tacit knowledge of important methods in launching new products, and moreover in tracking the new product launch. Curriculum. Specifically, the current course will draw primarily from behavioural economics research, will be geared towards making sustainable choices at the individual, business, and societal levels, and will be aimed at developing choice-intervention strategies that can be implemented in a wide variety of contexts: one-on-one negotiations, team organization, risk management, policy design, among others, as well as more classic communication arenas such as social marketing. This class is the last elective of the Masters in Marketing Management. Has a high level of literacy and is able to create engaging communications which incite action. Category Management und Shopper Marketing - die Fallstudien (CMSM – die Fallstudien) Voraussetzungen . Affect positive change. It comprises five core courses across a variety of disciplines: Experience a different culture during an intensive week abroad at one of the world’s leading universities. Neuromarketing is proposed to reveal information about customer preferences and reactions to marketing actions that other techniques cannot provide (Ariely and Berns, 2010). These changes confront companies with the challenge of operating and competing in very different markets and targeting various consumer segments with heterogeneous needs and preferences. Build the agility and analytical thinking to apply effective solutions in complex real-world environments. You will collect data and learn the basics of analyzing this data. Extend your studies by one more year, including a 8-week internship abroad. The track includes well-established foundation topics such as communication and branding, and recently emerging topics such as neuromarketing and nudging consumer choice. Deliver results. Marketers who work with data need to possess a diverse skill set. Im Zentrum der Ausbildung steht der Kunde. The purpose of marketing strategy is to develop and deploy an organization’s resources in the way that creates the most value for customers and other stakeholders. From a marketing standpoint, the brand is the most valuable asset of the firm. The sessions will be highly interactive and require a strong preparation consisting of reading and summarizing relevant literature. As such, managing and developing a brand is a complex task, that requires sharp critical-thinking skills, an advanced understanding of marketing concepts, and an imaginative mind. ​ It provides the opportunity to develop marketing and consulting skills through a practical, real-life experience, the chance to work closely with professionals in their field, and the possibility of winning a contest at one of several levels. Knowledge about consumer behaviour and the management of customer relations as well as company communication forms the basis. Note regarding taking courses if you are not an RSM master student: RSM does not offer the possibility for non-RSM students (master or otherwise) to take RSM courses outside of official exchange partnerships or other inter-faculty agreements. CEMS offers an incredible international experience. There are three elective tracks availble in the Marketing Management Masters: Brand & Product Management elective track: Many graduates want to pursue careers in brand and product management and this track is designed to support them in this career goal. Der MiMM Master ist ein Vollzeitstudium und dauert 3 Semester. Santiago de Chile, Adolfo Ibañez University. Students then submit a document which outlines a thesis concept (including the motivation, the basic idea, the reference literature, and the methodological approach). Brand/Communication Immersion Programme, Profession in Action, Sales/Consulting Immersion Programme, Profession in Action, Emotional Intelligence resources for a successful career (2 editions), Managing Development in Emerging Countries (2 editions), Negotiations in tough environments (Inter-organisational negotiation) (4 editions), Rhetoric for Public Speech, Persuasion and Inspiring Others (7 editions), Co-creation Strategies: Innovating together with custumers, Excellent consulting: The challenge of international collaboration and corporate, Political Risk Analysis, Geo Economics and Global Business, Monetization: How to Turn Strategy into Lasting Revenue, Co-Creation Strategies: Innovating together with costumers (intensive), Development Tools for Web and Mobile Apps - focus Marketing, Competing with Business Intelligence & Analytics, Excellent consulting: The challenge of international collaboration and corporate (intensive), In Search of Principles for a Life Philosophy: Lessons from Art, History and Economics, Leading with impact: developing your leadership, becoming a leader, Make or Break Leadership: Building Your Resilience, Political Risk Analysis, Geo Economics and Global Business (intensive), Strategic Management of Disruptive Innovation and Exponential Technologies, Create and Communicate your Personal Brand, Effective Communication in the virtual environment (2 editions), A financial approach to Door Opening in Innovation. 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