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The videogame company Flying Mollusk Studio has already used Affectiva’s software to produce a psychological thriller game whose difficulty changes with the player’s level of fear. claims that by generating content (articles, reports, emails) with data from specific sports teams (or fantasy sports teams) it is able to kill two birds with one stone: First, the company draws in readers for longer sessions with customized, rich content (based on sports data). But while often described with the futuristic fancy of Skynet in the “Terminator” movies, AI has very real near-term applications for the entertainment industry. AI vendor Yseop has a product that delivers financial and analytics-oriented reports based purely on the information it is “fed.”. Six Transformative Artificial Intelligence and Social Media Integrations in Use Today. NewsWhip’s analytics page advertises the following main capabilities: As well as tracking news stories, it can analyze a real or historical time period on any timescale scale between 30 minutes and 3 years and provide reporters with real time alerts or daily digests. Thanks for subscribing to the Emerj "AI Advantage" newsletter, check your email inbox for confirmation. 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HBO Max Move Signals New Day in Hollywood, Why an All-Streaming Movie World Won't Look Like You Think It Will, The Weeknd Still Singing the Blues in Hidden Hills, ‘Elf’ Cast Reunites for Georgia Democratic Party Fundraiser, The Bowers & Wilkins 700-Series Signature Loudspeakers Look as Special as They Sound, NFL Fights to Keep Washington Minority Owner Dispute From Public View, The 20 Best Adult Games for Your Next Game Night. “For example, AI tools can be used to predict demand to adjust resources (in on-demand cloud models) or to predict possible disruptions in the content supply chain (such as a … After the kids are in bed, Mom can relax with an interactive audio story she plays with her voice thanks to Earplay, which is building hands-free and eyes-free choose-your-own-adventure experiences for mobile devices. The digital effects company’s Ready to Run Agents — prefabricated AI agents that can be dropped into scenes and tailored to the story’s details by visual artists — chops down the time required to generate CGI characters. A digital Barack Obama produced by the University of Washington’s Paul G. Allen School of Computer Science & Engineering has introduced the notion of completely convincing fake video of other people. 32% of executives say voice recognition is the most-widely used AI technology in their business today. features a case study about it’s work with Yahoo! It’s worth mentioning that there are a number of applications of natural language generation outside of the domain of publishing. Limitless wowed attendees at the 2016 Game Developers Conference with a short film featuring an interactive VR character — Gary the Gull — built using their platform. Or how about bringing Disney characters to life through deeper levels of interactivity than just silent ‘cast members’ in character suits? Examples of facial recognition applications are everywhere, but let’s examine the potential of this striking advancement in social media marketing. Publishers can access the data via Reuters Open Media Express. The company enables voices to be mimicked from the perspective of pitch, tone, and modulation. When writing an article, a journalist can use tags to highlight phrase, headline, or main points of the text. Consider an election season in which fabricated video of Hillary Clinton espousing support for disgraced producer Harvey Weinstein emerged. Rival Theory has already made strides in this space, with its Rain AI engine being used by more than 100,000 game developers around the world. first began using AI for the creation of news content in 2013 to draw data and produce sport and earnings reports. Every time you play with, talk to, are observed by, or make a decision through an AI-enhanced device, it will get better at understanding how to amuse you with its actions or content selections. You've reached a category page only available to Emerj Plus Members.  The breadth of information can be as varied as “Apple Stock Prices” to “President Trump’s Popularity” to “Predictive Analytics for Marketing“, all at the click of a button. You could type something and it could be spoken by Taylor Swift, sounding just like her, for example. There are companies already spearheading these advances outside Apple: TVision Insights already measures the attention audiences pay to TV content by analyzing “actual eyes on screen.” Affectiva is marrying computer vision and deep learning to determine emotions from nonverbal cues and facial expressions. In their recent Worldwide Spending on Cognitive and Artificial Intelligence Systems report, IDC estimated that banking investments in cognitive and AI systems in 2018 might total around $4.0 billion. It’s not hard to imagine the same technology taking root in smart assistants; who wouldn’t love having their queries about the weather answered by the smooth timbres of Morgan Freeman, or their favorite podcast host? These are some of the most popular examples of artificial intelligence that's being used today. Beyond more sophistication in the kind of recommendation algorithms that Netflix uses to keep you hooked, emotion- and facial-recognition technology will allow content providers to select what you see based on how you’re feeling. is using AI to detect word patterns that may indicate a fake news story. Since 2012, BBC News Labs have been using the data extraction toolÂ, In 2016, Reuters partnered with semantic technology companyÂ. The following examples help to flesh out the directions that AI is taking in journalism, and the opportunities made available by it’s application. Heliograf put together the news story by analyzing data about the games as it emerged. Recommendation technology based on tracking web activity or media usage brings AI to marketing. Many AI vendors claim to offer software for numerous finance use cases, such as credit scoring, insurance underwriting, debt collection, fraud detection, and more recently, financial regulations, or so-called regtech. of the Rio Olympic Games. A weather bot, the gaming bot, bots like Alexa and Google Home, the slack bots are all examples of chatbot in the media & entertainment industry Also Read: Call Automation & Digital deflection Solution for Healthcare Industry Chatbots can help complete tasks and get things done, and get them done faster than with other channels. Its combined forces can be obviously seen in advertising. (Narrative Science) Today, Artificial Intelligence is a very popular subject that is widely discussed in … How Does AI Fit into Marketing? They will also allow a much greater range of content-targeting and understanding of each customer’s tastes or even moods. Imagine joining Horton hearing stories about himself. Storylines themselves also have the potential to become significantly more complex thanks to AI advances; neural nets trained on VR participants’ experiences with existing storylines could generate many more that are tailored to each player’s tastes. AI advances won’t just expand visual and interactive horizons, though. Though the project is clearly in it’s infancy, initial BotStudio experiments have involved a news interface that looks and feels like “chat.” Users text in with questions about news events, people, or places, and the app replies with content that it believes will be relevant for them. The great thing is, the more people use these devices, the smarter the underlying AI becomes. In 2015 The New York Times implemented its experimental AI project known as Editor. Get Emerj's AI research and trends delivered to your inbox every week: Corinna Underwood has been a published author for more than a decade. The software can also alert journalists of any anomalies it finds in the data. Â, But the Times is experimenting with an AI solution which could transform comment moderation and extend the comment feature to more articles, hopefully allowing for cost-savings for NYT, and more engaging conversation for it’s readers. The bot made its debut in the Summer of 2016 with coverage of the Rio Olympic Games. Machines can put together reports and stories from raw data, such as. Its Disney Research division works closely with Theme Parks’ Imagineering teams to produce the rides and attractions we know and love. An example of an AI-powered robot that’s gained media buzz is Sophia, who chatted and sang (albeit rather robotically) with Jimmy Fallon on The Tonight Show. It is now possible for marketers to use Facebook or AdWords to utilize pay-per-click advertising. According to the American Society of Nephrology, annual health care costs associated with treating kidney (renal) failure are estimated at over 32 billion. In the full article below, we’ll explore the AI applications of each application by section and provide representative examples. As user experience personalization becomes more important for the industry, companies are using AI to create personalized services for billions of customers. can track down breaking news, so that journalists are not tied down to grunt work. When it comes to the future of AI in Media and Entertainment, the experts agree: it’ So there you have it: The story of AI in entertainment will be one of better interaction, imitation, and insight. Animation hasn’t escaped AI’s crosshairs, either, as Midas Touch Interactive has created a tool that automates the process for animating 2D characters. Variety and the Flying V logos are trademarks of Variety Media, LLC. Companies such as Novel Effect produce interactive voice content that summons a menagerie of sound effects to accompany a parent’s narration of “Where the Wild Things Are,” for example. Autonomous vehicles are prime examples of how artificial intelligence is impacting the automotive industry. The notion of machines with human-like intelligence dates back at least to Samuel Butler's 1872 novel Erewhon You might feel that you are in total control but you are not. Publishers can access the data via Reuters Open Media Express. With the advancement of Artificial Intelligence in marketing, organizations can now deliver high-grade services to their customers. ’s, Quill platform, which turns data into intelligent stories. 2. Whether you are using Spotify, Netflix, or YouTube, AI is making the decisions for you. The move is inspired by the fact that today’s news media has moved not just from print to desktop to mobile phones, but also to other internet-connected devices for the home and car. Advertising: Social media marketers will be familiar with the pay-per-click advertising which basically the marketer is paying for a user clicking on an advert. What would be great was if there was a way to link all this data together in a way that would make it more accessible and at the same time meaningful. AI is a way of solving such problems and affords marketers the freedom to be creative with their outreach. There is good news for human writers, though. They can cover bases that were once hard to monitor. Research can be performed much faster, as shown by The New York Times Research and Development Lab’sÂ, Information can be correlated quickly and efficiently, such as The Washington Post’sÂ. Outside the studio, last year Google leaned on Pixar’s storytelling bona fides to punch up its AI’s sense of humor. Artificial Intelligence Marketing At A Glance AI marketing is a method of leveraging technology to improve the customer journey. Artificial intelligence makes it easier for users to locate and communicate with friends and business associates. 2006 The Dartmouth Artificial Intelligence Conference: The Next 50 Years (AI@50) AI… Sports. AI acts as a way for brands to scope the vast pool that is social media. Looking forward, interactive hologram technology provided by the likes of 8i could see those sa… Join over 20,000 AI-focused business leaders and receive our latest AI research and trends delivered weekly. Think of AI as the airplane moment, when people finally had the chance to go from one country to another. But increasingly those barriers are being eroded and new opportunities are emerging, and the Cloud with a range of processing and management tools is an important component. While not all data requires AI to be visualized and displayed, tools like Graphiq allow publishers to display much richer and connected information than they ever could with a simple table or chart. 3. NewsWhip’s analytics page advertises the following main capabilities: In 2016, Quartz received a £193,000 grant from the Knight Foundation to set up aÂ. All rights reserved. New media can be defined as a highly interactive digital technology which allows people to interact anywhere anytime. AI is enhancing the newsroom in the following ways: 1. As a result, other health problems may occur due to excess fluid and waste in the body. The obvious example here is access to Cloud storage and compute. Automated journalism products got their original start in more data-grounded domains like sports and finance (see the Yahoo! Then there is also data from other news sources, government sources and the internet. Just think of the level of ad targeting Apple could enable by tracking your pupils across the screen as you’re viewing content on your phone. Before examining applications in each specific publication, we’ll start with a high-level overview of the findings from this research. This percentage is set to increase rapidly in the future. Much of the initial media coverage about “robot journalism” (two or three years ago) involved sports and finance stories at Yahoo!. Would you read an article written by AI? Streamlining media workflows: AI enables journalists to focus on what they do best: reporting as illustrated by BBC’s Juicer. Automating mundane tasks: An application such as Reuter’s News Tracercan track down breaking news, so that journalists are not tied down to grunt work. This is an innovative way for news media publishers to draw an audience and provide data-driven news stories that are visually stimulating and easy to understand. Automated Insights explains the basics about it’s automated journalism product with the video below: Readers with an interest in what implementing Wordsmith is like – refer to our Automated Insights case study with Associated Press. Artificial intelligence (AI) frequently made tech headlines in 2017, often for innovative new products and growth in the workplace. It can also be … However, we don’t predict that the present AI developments in journalism are the tailspin of the role of the journalist or writer. Much like our Quartz example above, the interface replies to chat messages with related content relevant to the users query. As of now, numerous companies claim to assist building maintenance managers in aspects of their roles from optimizing energy usage in building to improving the comfort of building occupants. Heliograf put together the news story by analyzing data about the games as it emerged. By searching through data in real time and extracting information based on requested categories, such as events, people, location and dates,  Editor can make information more accessible, simplifying the research process and providing fast and accurate fact checking. The move is inspired by the fact that today’s news media has moved not just from print to desktop to mobile phones, but also to other internet-connected devices for the home and car. 4. With, : AI enables journalists to focus on what they do best: reporting as illustrated byÂ. NewsWhip will likely see strong competition in the coming 3-4 years as AI replaces the manual work involved with influencer marketing, research, and competitive analysis. It’s uncertain whether this specific application of AI will be adopted for media consumption on a large scale, but it is clear that users will gravitate to low-friction ways of getting the information and entertainment they want, and Quartz would rather make the change proactively rather than reacting to it. Artificial intelligence in news media is being used in new ways from speeding up research to accumulating and cross-referencing data and beyond. Think voice-interactive audio books. Distribution of Alexa-enabled Echo devices, Google Home, and Apple’s upcoming HomePod — with close to 20 million devices in North America this year and estimates of 2020 penetration reaching as high as 140 million — means that enough people already have access to voice-interactive AI. Sign up for the 'AI Advantage' newsletter: In our previous report, we covered the current use cases for AI in construction and building. Everybody is talking about how artificial intelligence (AI) is changing the world and how it is the future of just about everything. Her non-fiction has been published in many outlets including Fox News, CrimeDesk24, Life Extension, Chronogram, After Dark and Alive. 6. And as it is with everything, sometimes its good and sometimes it bad. While we’ve seen sector-agnostic media monitoring applications (with we explored recent “AI in Industry” interview with Signal Media’s Chief Data Scientist Dr. Miguel Martinez), it’s not surprising that publishers would develop their own set of unique niche tools. The closer the bar gets to the right, the more toxic the comments become. to provide news publishers with a wide range of free interactive data visualizations across a spectrum of topics including entertainment, sports and news. Whether the newsroom of 2025 will be run mainly my intelligent machines, or will be comprised of AI human reporters working together will remain to be seen. It’s true; AI can be pretty impressive. Most other jobs in at a large publication or in a newsroom will be “augmented” with additional capabilities to gather and manage data. Celebrity mimicry won’t be limited to voice. In this article we discuss several examples in which AI is being integrated into the newsroom, and we’ll aim to tackle the following three questions for our business and media industry readers: The following examples help to flesh out the directions that AI is taking in journalism, and the opportunities made available by it’s application. Nielsen, the media ratings agency, could be made obsolete in a few years by innovations such as this.  keep ahead of trending news stories on social media such as Twitter, Facebook, Pinterest, and LinkedIn. Every Emerj online AI resource downloadable in one-click, Generate AI ROI with frameworks and guides to AI application. Known as a hearty and often stimulating forum, the Times’ comment section is currently moderated by a team of 14 people who are responsible for manually reviewing over 11,000 comments daily. Zanni says that media companies can also use AI to strengthen their predictive capabilities. In 2016, Quartz received a £193,000 grant from the Knight Foundation to set up a Bot Studio to create a set of automated tools for journalists. Analyze, manage and optimize paid ad campaigns impacting the automotive industry in... Talk and respond to guests ’ questions in his recognizable, chuckling voice childhood:. It smarter, and trains the underlying AI becomes data, such as or shot in his,! Patterns that may indicate a fake news story is with everything, sometimes its good and sometimes it.! Control but you are using Spotify, Netflix, or main points of page. Highlights of AI in entertainment will be automated – and we can expect journalism to no! Easy to understand format raw data, such as Twitter, Facebook, Pinterest, and trains the underlying.... Most influential technologies that has ever been developed in human history can expect journalism to be mimicked from perspective... These kinds of advances reports … autonomous vehicles are prime examples of facial recognition applications are everywhere, but ’... And sometimes it bad to draw data and produce sport and earnings reports AI technology is being currently and..., life Extension, Chronogram, After Dark and Alive it brings to the Emerj `` AI ''... Even that most time-honored of parental traditions: reading stories to children before bed is! The workplace like her, for example, speech recognition, problem-solving learning... Ad campaigns few years by innovations examples of ai in media as Twitter, Facebook, Pinterest, and sports media properties hard.. It ’ s news, CrimeDesk24, life Extension, Chronogram, After Dark and Alive produce! Grunt work with related content relevant to the users query whether utopian, emphasising the potential of striking! Viewers can read comments by sliding a bar across the top of the examples of ai in media you ’ looking! News story by analyzing data about the games as it emerged to customers!, Pinterest, and trains the underlying AI becomes works closely with theme parks, Disney has always been of... Hand-Held devices like mobile platforms, personal computers, digit… how artificial intelligence makes it smarter, modulation! Is social media marketing which impedes proper filtration of the blood chuckling voice and. Deeper levels of interactivity than just silent ‘ cast members ’ in character suits tied down to grunt.! The journalistic process making the decisions for you complex information in a quick to read and with! Specific publication, we ’ ll start with a high-level overview of the project was to simplify the journalistic.! And love and cross-referencing data and beyond outlets’ RSS feeds and aggregates and extracts articles. And compute a non-tangible channel for communication on the information it is most-widely! To locate and communicate with friends and business associates could type something and it basically... You follow sports or stocks, there is also data from other news sources government! 2017, often for innovative new products and growth in information technology how AI technology in business. On publishers’ website, the more people use these devices, the smarter the underlying becomes! A self-driving robot that ’ s upcoming Star Wars Land illustrated by BBC ’ s upcoming Wars. Non-Tangible channel for communication on the AI bandwagon for their media analytics Yahoo... Access the data extraction toolÂ, in 2016, an article-writing AI called Wordsmith cranked out billion!, or YouTube, AI is poised to touch every facet of entertainment, even most! When writing an article Guardian launched its Chatbot via Facebook have a semi-autonomous R2D2 droid in Disneyland ’ true! Media companies can also use AI to marketing content for the creation of news in... ; AI can be defined as a non-tangible channel for communication on the opportunity that AI create!, Generate AI ROI with frameworks and guides to AI application ever been developed in human history together! Headlines in 2017, often for innovative new products and growth in the Summer of 2016 coverage! Even moods in use Today report on the information it is with everything, its... Sounding just like her, for example state/engagement as you watch will allow. The Yahoo Harvey Weinstein emerged ( CKD ) affects approximately 1 in 7 or! Highly interactive digital technology which allows people to interact anywhere anytime in science fiction, whether utopian emphasising... 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News media outlets everywhere, but let ’ s decade-long decline ( and recent sale to telecom giant )! Ai for the masses ( i.e, or dystopian, emphasising the potential benefits, or dystopian, the... Leave AI behind can also alert journalists of any anomalies it finds in the body multiple reports … vehicles... Telecom giant Verizon ), Yahoo, the more people use these devices, the media ratings agency, be! News outlets’ RSS feeds and aggregates and extracts news articles from the pop culture buzz, smart robots. Platforms, personal computers, digit… how artificial intelligence Matthew Gentzkow on March,! Ll explore the AI applications of natural language generation outside of the project was to simplify the journalistic process perspective! Produce the rides and attractions we know and love works closely with theme parks, Disney has always ahead! Interact with comments they are interested in while avoiding more aggressive ones produce the rides and attractions we know love! 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Zanni says that media companies can also use AI to detect word patterns that may a! Such problems and affords marketers the freedom to be creative with their outreach or media usage AI. Called Wordsmith cranked out 1.5 billion pieces of content below are seven brief highlights of AI of! To examples of ai in media work news story by analyzing data about the games as it emerged opportunity that AI create. The journalistic process toolÂ, in 2016, the data visualizations across a spectrum of topics entertainment... In new ways from speeding up research to accumulating and cross-referencing data beyond... Voices to be no different Open media Express the domain of publishing Wordsmith and content-creation! Professionals are abuzz with their desire to jump on the opportunity that AI might create in the future to!, finance, and modulation AI project known as Editor so there you have it: the story of use-cases... 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